Ready to find out what’s not in your wallet? Contact us to develop a customized wallet share study that gives you a deeper understanding of what your customers care about.
We provide a Competitive Advantage to Family Law, Accountant, Business Brokers and CPA Firms. We don’t compete with CPAs, Business Brokers, Attorneys or Accountants. We do the work you don’t want to do providing a platform to layer tax, legal and bookkeeping services on top of. You control the client relationship. We work for you and follow your lead.
1. Drop Servicing & Co-Branding
- 1) Expanding your customer base (more customers)
- 2) Increasing your profitability with perception of a premium product offering
- 3) Responding to customers’ expressed and latent needs through extended services
- 4) Strengthening your competitive position through a higher market share
- 5) Enhancing your product introductions through enhancing the brand image.
- 6) Creating new customer-perceived value
- 7) Yielding operational benefits through reduced cost
2. Grow Your Wallet Share…Grow Your Business
Wallet share uncovers opportunities and gives you insights you can act on to drive share and increase profitability with existing customers. You’ll be able to:
- Refine your value proposition for each customer, based on their key interests.
- Develop customer-specific strategies to replace key competitors.
- Leverage price and programs to position aggressive customer offerings.
- Focus on driving growth in high-margin products/customers.
- More intelligently target sales strategies and programs.
3. Recurring Revenue
- 1) Predictability
- 2) Eliminate Seasonality
- 3) Improved Valuation
- 4) ‘The Trojan Horse Effect
- 5) The Sale That Keeps On Giving
- 6) Data & Market Research
4. Customer Referral Program
- Establish or refine a customer loyalty program by identifying the types of customer behaviors – those that expand wallet share, increase investment in the relationship, or deepen or broaden the product portfolio, for example – that you want to encourage
- Create a system that incentivizes customers for performing the desired behaviors
- Continue to reinforce those behaviors that drive loyalty, profitability and customer lifetime value
- Sales Reps engagement to always ask for referrals
- Communicating customers about the process and timing to contact their referrals
- Taking good care of the submitted referrals
- Implementing an easy and quick submission process
- Rewarding properly